If you are an insurance agent specializing in products and services geared towards the senior market, you are always on the hunt for effective insurance marketing tools. What method of self-promotion is going to be most effective? Seminars, lunch and events seems to make you so tired, but they may have been convenient in the past and their effectiveness is dimming slowly. You ought to consider a newsletter which would place your name and photo before your existing best clientele and also the prospective clients, though there exists no such letter as to be the appropriate one for all types of solutions. Remaining in touch via a newsletter, they will know who to contact when ready to purchase a policy. Only five to ten percent of all the people you meet are going to become your clients. Customers who remain outside of your core group will remain untouched, meaning you will lose those new potential sales.